Forever 21 Joins Hamilton Place
CBL & Associates Properties, Inc. (NYSE: CBL) and Belk, Inc., today announced that fashion retailer Forever 21 will join Hamilton Place in Chattanooga. As part of Belk’s ongoing renovation of its department stores at Hamilton Place, the two-story Belk Men’s and Home store is being consolidated into the lower level of the existing building, making way for the new 60,000-square-foot Forever 21. Construction on the new store will begin in October 2010 with a grand opening scheduled for early 2011.
“We are excited to introduce Forever 21 to Hamilton Place shoppers with their first and only Chattanooga location,” said Howard Grody, senior vice president – leasing for CBL & Associates Properties, Inc. “They are well-known for their to-the-minute fashions that appeal to savvy and style-conscious shoppers. Forever 21 is a terrific complement to the great selection of stores at Hamilton Place including recent additions Coach and Bare Escentuals.”
Grody added, “Additionally, Hamilton Place visitors are sure to enjoy the enhanced shopping experience at the renovated Belk stores following the completion of their renovation in October.”
“We’re pleased that Forever 21 will be joining us at Hamilton Place and we welcome them,” said Dixie Minatra, vice president and regional manager of Belk’s Knoxville, Tenn. Region. “It’s a great addition that will attract even more customers to come shop at our mall.”
Belk is currently conducting a $4 million renovation of its two stores at Hamilton Place that includes updates to the interior design, décor and display fixtures, giving the stores an exciting new look. The children’s department is being relocated from the Belk Men’s, Home and Kids store into the Women’s store, which will continue to house all women’s apparel, accessories and cosmetics. The juniors department will receive a major overhaul and will move from the first level to the second level of the Women’s store. The remaining men’s and home departments in the Men’s, Home and Kids store will be consolidated into the lower level of the existing building. Both stores will remain open throughout the renovation project with a grand opening scheduled for October 13, 2010.
About Forever 21
Forever 21, Inc., headquartered in Los Angeles, is a specialty retailer of women’s, men’s and children’s clothing and accessories, known for offering the hottest and most current fashion trends at a great value to consumers. Forever 21’s model of fast fashion works by keeping the store exciting with fresh merchandise offerings brought in daily. The retailer operates over 460 stores in the United States and Puerto Rico, with international operations in Canada, Korea and Japan. For more information please visit www.forever21.com.
