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Chattanooga Chamber - Selling to Global Markets Seminar
The Chattanooga Area Chamber of Commerce will host a seminar exploring global market sales Sept. 5.
The event will take place from 9:30 – 11:30 a.m. at The INCubator, located at 100 Cherokee Blvd. Guests must register to attend. Space is limited.
As the fifth installment of the Chattanooga Chamber’s year-long “Developing a Global Mindset” series, this seminar will feature presentations and interactive exercises that encourage audiences to further develop a shared cultural awareness and culturally literate business practices.
Presenters will include Jenny Whitener, chief executive of Bridge Consulting International, LLC, and Christian Höferle, president and CEO of Höferle Consulting. The discussion, titled “Selling to a Global Market,” will cover the following points of interest:
· The complexities of selling cross-culturally
· The basics of building and managing strategic global relationships
· The role of global networks in business development
According to Whitener, this seminar will build on past discussions to encourage participants to employ greater self-awareness when engaging in international business.
“Selling in the global marketplace is complex and requires businesspeople to understand their clients in ways beyond product features and benefits,” said Whitener. “Professionals need to understand what their diverse clients value, how they do business and, of course, how their products or services may benefit the client’s organization. When you’re selling globally, relationship management takes on a completely new context.”
Höferle agreed, stressing cultural literacy as a defining advantage for companies competing in today’s fast-moving world of global commerce.
“Doing business across political and cultural borders requires an expanded skill set, which ideally includes more than having the required technical and legal knowledge of the target markets,” said Höferle. “Businesses need to be aware that all their behaviors in the deal-making process are impacted and guided by cultural values.”
Companies can make the most of those cross-cultural interactions, Höferle explained, by seeking a deeper understanding of both their own cultural biases and those potentially held by international clients, customers and partners.
“Knowing about one’s own cultural-behavioral preferences and those of the other negotiators at the table will give companies a competitive advantage,” he said. “When taking a business global, executives will have to develop an understanding of how to approach a new client, how to build trust, how to communicate and negotiate, how to close a deal and how to maintain the international business relationship.”
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Last Update on November 28, 2014 08:26 GMT
WTO-GLOBAL TRADE DEAL
GENEVA (AP) -- The World Trade Organization has pulled off a major deal that could boost global commerce by $1 trillion annually after years of negotiation.
Diplomats says the deal approved Thursday is the first multilateral trade agreement in the organization's 20-year history. It will go into effect after all 160 member countries ratify, expected sometime next year.
A U.S.-India deal this month over food stockpiling by India cleared the way for the agreement that U.S. Trade Representative Michael Froman said "preserved the letter and spirit of the package of decisions" reached at a WTO summit last December in Bali.
European Union Trade Commissioner Cecilia Malmstroem said the deal will "lift millions out of poverty."
VIENNA (AP) -- OPEC oil ministers have decided to keep their present output target at 30 million barrels a day, despite an oversupply of crude and plunging prices.
The decision Thursday was expected. OPEC oil power Saudi Arabia had indicated before the meeting that it favors the status-quo.
The Saudis are the top producers within the 12-nation organization and effectively decide the cartel's policy.
Some less well-off members had favored a cut, to reduce supplies and push prices back up. But because of booming shale production in the U.S, that would not have made a sizable dent in supply.
TOKYO (AP) -- Japan's inflation rate fell to a six-month low, highlighting the difficulty Prime Minister Shinzo Abe faces in his campaign to overcome deflation in the world's third-largest economy.
The core consumer price index, excluding fresh foods, rose 2.9 percent in October from a year earlier, according to data released Friday. Excluding the impact of a 3 percentage point sales tax hike in April, it rose 0.9 percent.
The tax hike broadsided the recovery as consumers and companies reined in spending after splashing out early in the year. Retail spending and household incomes also fell in October from a year earlier.
Other data for October were mixed. Industrial output edged up from the month before but fell 1 percent from a year earlier. The unemployment rate eased slightly.
NEW YORK (AP) -- It's what's quickly becoming a new holiday tradition, gift shopping on Thanksgiving.
Just a few years ago when some stores started opening late on the holiday, the move was met with resistance from workers and shoppers who believed the day should be sacred.
Last year, more than dozen major retailers opened at some point on Thanksgiving evening. And this year, at least half of them opened earlier in the evening.
The Thanksgiving openings are one way retailers are trying to compete for Americans' holiday dollars. Retailers used to focus sales promotions on Black Friday. But increasingly, they've been pushing promotions earlier to grab deal-hungry shoppers' attention.
The National Retail Federation expects 25.6 million shoppers to take advantage of the Thanksgiving openings and it's starting to take a bite out of Black Friday business. Indeed, sales dropped 13.2 percent to $9.74 billion on Black Friday last year.
BUENOS AIRES, Argentina (AP) -- Argentina's tax agency charged HSBC bank Thursday with helping more than 4,000 Argentines evade taxes by placing their money in secret Swiss accounts.
The head of the country's AFIP tax agency, Ricardo Echegaray, said Argentine citizens evaded about $3 billion in taxes that were handled by intermediaries through a network of offshore accounts.
Echegaray alleged that some of those accounts in Geneva are owned by HSBC Argentina's president and other bank executives. He did not say if the bank's operations had been suspended in Argentina.
AFIP said it got its information from France, where HSBC was placed under formal investigation last week for possibly aiding tax evasion. The banking company has also been charged in Belgium with organized fiscal fraud.
HSBC said it respects Argentine laws and has committed no wrongdoing.
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