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Chattanooga-made App Merges Technology to Handwritten Letters
By Chloé Morrison, Nooga.com
Chattanooga company Pale Dot Voyage recently teamed up with Colorado entrepreneur Tomer Alpert to blend technology with old-school letter writing.
The result is a new iPad application—called Feltâthat allows the user to send a personalized, handwritten note without the hassle of envelopes, stamps and the post office.
"There's so much via Twitter and Facebook," David Littlejohn, creative director and founder of Pale Dot Voyage, said Tuesday. "You miss the day when you get a simple note [in the mail]."
Users can write a personal message in their own handwriting and address the card using the tablet's touchscreen. Felt then prints, seals, stamps and sends the card.
The app has several tools, such as different pens, inks and an eraser. And users can choose different card designs and then use their finger or a stylus to write a message.
Littlejohn said using a stylus will likely allow the writing to look more like the user's handwriting, and eventually, his team wants to make it more convenient to purchase one, possibly by selling them through the product's Web page, he said.
For a flat rate of $3.99, Felt prints the card on Mohawk cardstock and combines it with a kraft paper envelope. Then, the note is stamped and mailed within 24 hours via the United States Postal Service.
The team sort of guessed at what would be a reasonable fee for the product, and the $3.99 charge is enough for the creators to make a profit, Littlejohn also said.
Pale Dot Voyage launched in 2012, and employees have been working on building up the company's portfolio. The company's website explains that the company isn't a traditional business. It's a hybrid, a "digital bakery."
Through the company, Littlejohn works with clients on digital marketing and creating applications, among other things.
Alpert brought the idea to Pale Dot Voyage, and Littlejohn developed the product and worked with partners to create everything from the name and branding to the video.
"We wanted to make it really intuitive and enjoyable," he said. "We wanted to make an experience that was as seamless and enjoyable as writing a card to a friend."
Currently, the app is only available on the iPad, but the team is working toward making it work with Android tablets. They have considered the iPhone option, but that device is almost too small for it to be easy to write on, Littlejohn said.
The app can be downloaded for free.
And even though the cards are created with an iPad, the personal touch is still thereâthat's the goal, Alpert said.
âWhen someone receives one in the mail, it looks just like you wrote it with a pen and paper,â Alpert said in a prepared statement. âAnd they can tell you really took the time to do something thoughtful.â
Photo: A new iPad app developed in Chattanooga allows users to send a personalized, handwritten note without the inconvenience of going to the post office. (Photo: Contributed)
More Business News
Last Update on August 29, 2014 17:14 GMT
WASHINGTON (AP) -- U.S. consumer spending fell in July, with a drop in auto purchases accounting for most of the weakness. Income growth also slowed in July.
The Commerce Department says consumer spending edged down 0.1 percent last month after a 0.4 percent increase in June. It was the first decline in spending since January. Income growth slowed to a 0.2 percent rise in July, the weakest showing in seven months.
The fall in spending came primarily from a decline in auto sales, which took a breather in July after posting big gains in recent months, although spending in other areas was also weak.
Consumer spending accounts for 70 percent of economic activity, so it needs to recover for the economy to keep its momentum in the second half of the year.
WASHINGTON (AP) -- U.S. consumer sentiment ticked up in August, driven by greater optimism about jobs, rising incomes, and increasing wealth. The increase largely occurred among higher-income groups.
The University of Michigan says its index of consumer sentiment rose to 82.5 from 81.8 in July. Still, it has barely risen in the past year.
Consumers have sent mixed signals in recent months. The Michigan index has fluctuated between 80 and 82.5 since December. A measure of consumer confidence by the Conference Board rose this month to nearly a seven-year high. And yet Americans cut back their spending in July.
Nearly 60 percent of households in the top third of income earners say they are financially better off this month, the Michigan survey found, compared with only 36 percent in the bottom two-thirds.
DETROIT (AP) -- U.S. investors should soon be able to buy stock in Chrysler for the first time in seven years.
Italy's Fiat and Chrysler are merging to form Fiat Chrysler Automobiles. Fiat says Friday that an ongoing tally of investors suggests there is not enough opposition to derail the deal.
Earlier this month, Fiat shareholders approved combining the companies. But Italian law gives dissenters the right to cash out. Fiat has said that if investors offered more than 500 million euros ($650 million) in shares, the merger would be off.
Fiat SpA will announce the final tally by Sept. 4. So far the maximum number of shares to be cashed is below the cap.
Shares of Chrysler haven't been publicly traded since 2007 when it was still combined with German automaker Daimler.
RICHMOND, Va. (AP) -- Federal regulators are putting Reynolds American Inc.'s planned $25 billion takeover of rival cigarette maker Lorillard Inc. under the microscope.
The nation's second-biggest tobacco company said Friday that the Federal Trade Commission has asked for additional information as part of an antitrust review of the deal.
In July, Reynolds announced the deal to combine two of the nation's oldest and biggest tobacco companies, creating a formidable No. 2 to rival Altria Group Inc., owner of Philip Morris USA.
Reynolds markets Camel, Pall Mall and Natural American Spirit cigarettes. Lorillard sells Newport, Maverick and Kent cigarettes.
The companies plan to sell the Kool, Salem, Winston, Maverick and blu eCig brands to Imperial Tobacco Group for $7.1 billion to ease regulatory concerns about competition.
HEALTH OVERHAUL-TAX FORMS
WASHINGTON (AP) -- The federal agency that brought you the glitchy HealthCare.gov website has a massive new project.
If the Health and Human Services department has trouble this time, that could delay tax refunds for many people.
Complicated connections between the new health care law and income taxes will start to surface in 2015.
HHS has to send millions of people who got health insurance tax credits this year a new tax form that's like a W-2 for health care. It's called a 1095-A.
If they're delayed beyond Jan. 31, people who got coverage through the new insurance exchanges may have to wait to file their taxes -- and collect their refunds.
Some tax preparation companies are worried.
The Obama administration says it's on task, but won't provide much detail.
BRUSSELS (AP) -- Inflation has fallen to an annual 0.3 percent in August for the 18 countries that use the euro, underlining the shakiness of the continent's economic recovery.
Eurostat, the EU statistics agency, says the figure is down from 0.4 percent in July, as expected by market analysts.
Core inflation, which excludes volatile food and energy, sent a modestly brighter signal as it rose to 0.9 percent from 0.8 percent.
The eurozone economy showed no growth in the second quarter as fears about the Ukrainian crisis weighed on consumers and investment decisions.
The European Central Bank has warned that inflation expectations are worsening and says it will add more stimulus if needed. Many analysts are predicting the bank will launch large-scale purchases of financial assets to pump more money into the economy.
SAO PAULO (AP) -- Brazil's government says the country's gross domestic product contracted 0.6 percent in the second quarter compared with the previous three months, sending the country's economy into a recession.
The government's IBGE statistics bureau said Friday it was the second consecutive quarterly contraction of the economy.
In the first quarter of the year, GDP was reported as having grown 0.2 percent. But that figure was revised downward to minus 0.2 percent.
The IBGE says the country's GDP stands at 1.27 trillion reals ($567 billion).
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