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Chattanooga-made App Merges Technology to Handwritten Letters
By Chloé Morrison, Nooga.com
Chattanooga company Pale Dot Voyage recently teamed up with Colorado entrepreneur Tomer Alpert to blend technology with old-school letter writing.
The result is a new iPad application—called Feltâthat allows the user to send a personalized, handwritten note without the hassle of envelopes, stamps and the post office.
"There's so much via Twitter and Facebook," David Littlejohn, creative director and founder of Pale Dot Voyage, said Tuesday. "You miss the day when you get a simple note [in the mail]."
Users can write a personal message in their own handwriting and address the card using the tablet's touchscreen. Felt then prints, seals, stamps and sends the card.
The app has several tools, such as different pens, inks and an eraser. And users can choose different card designs and then use their finger or a stylus to write a message.
Littlejohn said using a stylus will likely allow the writing to look more like the user's handwriting, and eventually, his team wants to make it more convenient to purchase one, possibly by selling them through the product's Web page, he said.
For a flat rate of $3.99, Felt prints the card on Mohawk cardstock and combines it with a kraft paper envelope. Then, the note is stamped and mailed within 24 hours via the United States Postal Service.
The team sort of guessed at what would be a reasonable fee for the product, and the $3.99 charge is enough for the creators to make a profit, Littlejohn also said.
Pale Dot Voyage launched in 2012, and employees have been working on building up the company's portfolio. The company's website explains that the company isn't a traditional business. It's a hybrid, a "digital bakery."
Through the company, Littlejohn works with clients on digital marketing and creating applications, among other things.
Alpert brought the idea to Pale Dot Voyage, and Littlejohn developed the product and worked with partners to create everything from the name and branding to the video.
"We wanted to make it really intuitive and enjoyable," he said. "We wanted to make an experience that was as seamless and enjoyable as writing a card to a friend."
Currently, the app is only available on the iPad, but the team is working toward making it work with Android tablets. They have considered the iPhone option, but that device is almost too small for it to be easy to write on, Littlejohn said.
The app can be downloaded for free.
And even though the cards are created with an iPad, the personal touch is still thereâthat's the goal, Alpert said.
âWhen someone receives one in the mail, it looks just like you wrote it with a pen and paper,â Alpert said in a prepared statement. âAnd they can tell you really took the time to do something thoughtful.â
Photo: A new iPad app developed in Chattanooga allows users to send a personalized, handwritten note without the inconvenience of going to the post office. (Photo: Contributed)
More Business News
Last Update on April 17, 2014 17:08 GMT
WASHINGTON (AP) -- The number of people applying for U.S. unemployment benefits last week rose 2,000 to a seasonally adjusted 304,000. Jobless claims continue to be near pre-recession levels despite the slight increase.
The Labor Department says that the four-week average of applications, a less volatile measure, fell 4,750 to 312,000. That is the lowest four-week average since October 2007, just two months before the Great Recession started. The average has fallen by 53,500 applications over the past 12 months.
Applications are a proxy for layoffs. The current level of claims suggests that employers are holding on their workers with the expectation of stronger economic growth ahead.
Employers added 192,000 jobs in March and 197,000 in February, the Labor Department reported. Hiring has picked up after a slowdown caused by severe winter weather.
WASHINGTON (AP) -- Average U.S. rates on fixed mortgages fell this week for the second straight week as the spring home-buying season begins.
Mortgage buyer Freddie Mac says the average rate for the 30-year loan fell to 4.27 percent from 4.34 percent last week. The average for the 15-year mortgage eased to 3.33 percent from 3.38 percent.
Mortgage rates have risen about a full percentage point since hitting record lows about a year ago.
Many analysts have been expecting an improving economy to lift the housing market, which has been recovering over the past two years. But housing has struggled to maintain momentum. Rising home prices and higher mortgage rates have held back some potential home buyers. Others have had trouble qualifying for mortgages.
NEW YORK (AP) -- Investment bank Goldman Sachs says its first-quarter earnings fell as fixed income trading slumped.
The bank earned $1.9 billion in the quarter, down 11 percent from the same period a year earlier when it made $2.2 billion.
The earnings were equivalent to $4.02 a share. Analysts polled by FactSet had predicted earnings of $3.49 a share.
Revenue totaled $9.3 billion, down 8 percent from a year earlier, when the bank generated revenue of $10.1 billion. The latest quarterly revenue beat analysts' expectations of $8.7 billion.
Goldman's stock rose $2.78, or 1.8 percent, to $160 in pre-market trading.
NEW YORK (AP) -- PepsiCo reports a stronger-than-expected first-quarter profit as the company slashed costs and sold more snacks around the world.
The company, which makes Frito-Lay, Gatorade, Mountain Dew and Tropicana, says global snack volume rose 2 percent while beverages were even from a year ago.
In its closely watched North American beverage unit, PepsiCo Inc. says volume was even. Growth in other drinks offset a 1 percent decline in sodas.
For the quarter, the company earned $1.22 billion, or 79 cents per share. Not including one-time items, it earned 83 cents per share, above the 75 cents per share Wall Street expected.
A year ago, it earned $1.08 billion, or 69 cents per share.
Revenue edged up to $12.62 billion, higher than the $12.39 billion analysts expected.
EL SEGUNDO, Calif. (AP) -- Toy maker Mattel says weak sales of Barbie and markdowns to clear out excess inventory left over from a sluggish holiday season led to an unexpected first-quarter loss.
Toy makers are facing a weak environment globally due to the uncertain economy and popularity of electronic gadgets.
The largest U.S. toy maker says its net loss for the three months ended March 31 totaled $11.2 million, or 3 cents per share. That compares with net income of $38.5 million, or 11 cents per share last year. Analysts expected earnings of 7 cents per share.
The company which makes Disney Princess dolls and Hot Wheels cars says revenue fell 5 percent to $946.2 million. Analysts expected $947.6 million. Barbie revenue dropped 14 percent.
NEW YORK (AP) -- Target is vastly expanding the goods that are available to order by subscription as it fends off its biggest non-traditional retail rival, Amazon.com.
The nation's second-largest discounter first dabbled with subscriptions last September, trying to win over haggard parents with 150 baby care products.
That program has been expanded more than tenfold this week to nearly 1,600 items across a much wider array of consumer goods. Everything from beauty products and pet supplies, to home office supplies like printer ink, are now available through subscription.
Target, based in Minneapolis, is playing catch up in the subscription arena, which has exploded as companies test consumer appetites for almost every niche, from socks to razors, to clothing and entertainment.
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