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Little Debbie Logo Has a New, 'Modern' Look
McKee Foods, the parent company of Little Debbie, is rolling out a new look for the beloved American icon. The logo, which is meant to symbolize innocence and purity without looking old fashioned, has undergone subtle changes. The new design has started rolling out in stores across the country, and will be seen first on boxes of Chocolate Cupcakes. Eventually, the new logo will appear on more than 800 million cartons per year.
So what’s actually changed?
-- Little Debbie’s auburn hair is darker and has fewer curls.
-- She’s wearing a more updated plaid shirt with a rounded Peter Pan collar. She wore a lace-embroidered collar before.
-- She’s still wearing a straw hat, but the hat string – or “stampede string “ – was removed.
Here’s a little history:
-- The first logo debuted in 1960 with the launch of Little Debbie.
-- The logo was redesigned in 1985 as the brand expanded nationally.
-- We’ve updated the logo almost every 25 years.
-- The new logo is the third based on a photograph of the real Little Debbie, which was taken in 1959.
And yes, Debbie McKee Fowler, aka Little Debbie, did approve the final design.
“I love the new look,” said McKee-Fowler, an executive vice president at McKee Foods. “We thought it was best to make subtle changes as opposed to dramatic changes.”Little Debbie Logo Has a New, 'Modern' Look
More Business News
Last Update on December 18, 2014 08:45 GMT
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WASHINGTON (AP) -- Labor Department releases weekly jobless claims, 8:30 a.m. Eastern Time.
Mortgage company Freddie Mac releases weekly mortgage rates, 10 a.m.
Conference Board releases leading indicators for November, 10 a.m.
SONY HACK-NORTH KOREA
NEW YORK (AP) -- A U.S. official says North Korea perpetrated an unprecedented act of cyberwarfare against Sony Pictures that exposed tens of thousands of sensitive documents and escalated to threats of terrorist attacks that ultimately drove the studio to cancel all release plans for "The Interview," the film at the heart of the attack.
Federal investigators have now connected the Sony Pictures hack to the isolated communist nation, according to an official who spoke on condition of anonymity because the official was not authorized to openly discuss an ongoing criminal case.
Earlier in the day, the besieged company said it was canceling the Christmas Day release of "The Interview." It cited the threats of violence against movie theaters and decisions by the largest multiplex chains in North America, one after another, to pull the film from its screens.
The attack is unprecedented and possibly the costliest for a U.S. company ever, says Avivah Litan, a cybersecurity analyst at research firm Gartner.
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