Friday (Halloween): Mostly cloudy and becoming windy. Scattered light showers as well. An afternoon high in the upper 50s to low 60s. An increasing North wind at 10-20mph.
Friday ... More...
User Burnout Could Threaten Twitter's Prosperity
By Ryan Nakashima, AP Business Writer
AP File Photo: Megan Fox left nearly a million followers dangling when she checked out of Twitter in January, explaining that “Facebook is as much as I can handle.” Twitter burnout among celebrities, athletes and shameless self-promoters poses a risk to the company and its investors as Twitter Inc. prepares for its Thursday, Nov. 7, 2013 initial public offering.
LOS ANGELES (AP) -- They loved it. Now they hate it.
A growing number of celebrities, athletes and self-promoters are burnt out and signing off of Twitter. Many have gotten overwhelmed.
Some people built big audiences on the short messaging service only to have their followers turn against them. Others complain that tweets that once drew lots of attention now get lost in the noise.
As Twitter Inc. prepares to go public this week, the company is selling potential investors on the idea that its user base of 232 million will continue to grow along with the 500 million tweets that are sent each day. The company's revenue depends on ads it inserts into the stream of messages.
But Wall Street could lose its big bet on social media if prolific tweeters lose their voice.
Evidence of Twitter burnout isn't hard to find. Just look at the celebrities who - at one time or another - have taken a break from the service. The long list includes everyone from Alec Baldwin to Miley Cyrus to "Lost" co-creator Damon Lindelof.
Actress Jennifer Love Hewitt lamented "all the negativity" she saw on the service when she quit, temporarily, in July. Actress Megan Fox left nearly a million followers dangling when she checked out in January, explaining that "Facebook is as much as I can handle." Pop star John Mayer deleted his account in 2011, saying Twitter absorbed so much of his thinking, he couldn't write a song.
"I was a tweetaholic," he told students during a talk at the Berklee College of Music.
If Twitter turns off celebrities who have a financial incentive to stay in close contact with fans, how can the company prevent average users from becoming disenchanted?
For some users, Twitter tiredness sets in slowly. At first, they enjoy seeing their tweets of 140 characters or less bounce around the Web with retweets and favorites. But new connections soon get overwhelming. Obligation sets in - not only to post more, but to reply to followers and read their tweets.
Many users conclude that Twitter is a time-sucking seduction and turn away. One who calls herself patrilla$$$thrilla excitedly tweeted "first tweet, wocka wocka" just after she joined in July.
On Wednesday, 161 tweets and 27 followers later, the romance was over. She quit to "fully enjoy the little details in life I miss because I'm too busy here," she tweeted.
The cacophony creeps into everyday life. Twitter fanatics tweet from the dinner table, during a movie, in the bathroom, in bed. Vacations can seem like time wasted not tweeting.
The over-doers suffer from a "fear of missing out" (or FOMO), says Tom Edwards, vice president at themarketingarm, a Dallas-based advertising agency. "Managing our virtual personas, including all of the etiquette that comes with, can be tiresome, especially for those with large followings."
It happens -even to people who ought to know better. Just ask Gary Schirr, an assistant professor who teaches a course on social media at Radford University.
In August, while vacationing on a beach, Schirr felt a pang of withdrawal because he had stopped tweeting to his 70,000-plus followers. Then he saw an old condemned house about to be washed away and posted a photo to Facebook and Twitter. He felt relieved when the likes and retweets rolled in.
"You feel forgotten if you're not out there," he says. "It's another sign of addiction. You feel bad if you don't tweet."
Prolific tweeters stay engaged partly because there are real benefits to a big following, which usually requires tweeting a lot.
Journalists who have large Twitter followings have used them to land better-paying jobs because every click on stories can make more money for their new employer. Actors can land roles on TV or the movies if their digital audience is expected to tag along.
Matt Lewis, a columnist with The Week magazine, says his Twitter following is like "portable equity" that gave him an edge over more established writers earlier in his career. He's now got nearly 33,000 followers.
Even so, one of Lewis' more popular stories is titled "Why I hate Twitter." It goes into why the social network became, for him, "a dark place" overrun by "angry cynics and partisan cranks." He became demoralized by the criticism, but he couldn't pull himself away.
"It's also like a prison. You can't check out," he says.
Today, Lewis rarely interacts with his followers and hopes the service will come up with new ways to filter out the hate tweets. "Why should I be harassed if I look at my (at) button?" he says.
But he remains amazed at how Twitter has helped him reach new readers, and after some 67,000 tweets, he isn't giving it up.
Others find that as more people join the service, the deluge of tweets can drown out individual voices.
So says Bob Lefsetz, a music industry analyst who writes an email column titled the Lefsetz Letter.
Twitter, he wrote in July, is "toast." "Over. Done. History." His follower count isn't rising as quickly as before, although it's still a respectable 57,000-plus. And his tweets don't see as much action as in the past, which he attributes to too many people tweeting "too much irrelevant information."
"In the old days, I'd get 20 retweets. Now I'll get none," Lefsetz says. "It makes me not want to play."
Along with the potential for burnout, there's also the risk that Twitter becomes uncool to the younger generation, especially when services such as Pinterest and Instagram are a tap away.
Devon Powers, an assistant professor of communications at Drexel University, says many of her students have moved on to Snapchat. But there can still be pressure to keep up with the other services.
"There's all these new obligations to update and report and check in," she says. It can make dropping offline feel like a relief.
"If I get really busy, the first thing I stop doing is checking Twitter," she says. "I'm living my life. I'm not having a commentary about it."
Follow Ryan Nakashima on Twitter at https://twitter.com/rnakashi
More Business News
Last Update on October 30, 2014 17:28 GMT
WASHINGTON (AP) -- The U.S. economy grew at a solid annual rate of 3.5 percent in the July-September quarter, propelled by solid gains in business investment, export sales and the biggest jump in military spending in five years.
The Commerce Department says that the third quarter result followed a 4.6 percent rebound in the second quarter. The economy shrank at a 2.1 percent rate in the first three months of the year due to a harsh winter.
The report was the first of three estimates of the gross domestic product, the economy's total output of goods and services. Economists believe the economy is maintaining momentum in the current quarter with consumer spending expected to be helped by a big fall in gas prices.
WASHINGTON (AP) -- The number of people seeking unemployment benefits rose slightly last week, but remained at historically low levels that signal a strengthening job market.
The Labor Department says weekly applications increased 3,000 to a seasonally adjusted 287,000. The four-week average, a less volatile measure, declined 250 to 281,000, the lowest level in more than 14 years.
Applications are a proxy for layoffs and have fallen 20 percent in the past year. The steady decline suggests that businesses are sufficiently confident in the economy to hold onto their staffs. That same confidence could lead them to step up hiring.
The economy expanded at a solid annual rate of 3.5 percent in the July-September quarter, according to a separate government report. That's healthy enough to encourage more hiring.
WASHINGTON (AP) -- Average U.S. long-term mortgage rates arrested their five-week decline this week but the benchmark 30-year loan remained below 4 percent.
Mortgage company Freddie Mac says the nationwide average for a 30-year mortgage rose to 3.98 percent from 3.92 percent last week. It remained at its lowest level since June 2013. The rate stood at 4.53 percent back in January.
The average for a 15-year mortgage, a popular choice for people who are refinancing, increased to 3.13 percent from 3.08 percent.
The sustained decline in long-term rates sparked a boomlet of homeowners looking to refinance mortgages. Homeowners eager for a bargain rate fired off inquiries to lenders. Applications for "re-fi's" reached their highest level since November 2013 in the week ended Oct. 17, according to the Mortgage Bankers Association.
WASHINGTON (AP) -- Federal regulators are suing baby food-maker Gerber for claiming that its Good Start Gentle formula can prevent or reduce allergies in children.
The Federal Trade Commission says that claim is bogus and that the New Jersey-based company misled consumers by suggesting the formula was the first to meet government approval for reducing the risk of allergies.
The FTC says it wants Gerber to remove that claim from formula labels and advertisements. The agency also wants Gerber to reimburse consumers who have bought the formula since 2011, when the claim began.
Gerber Products Co., also known as NestlT Infant Nutrition, says in a statement that it believes it has met all legal requirements about product claims.
NEW YORK (AP) -- Wal-Mart Stores Inc. is considering matching online prices from competitors like Amazon.com, raising the stakes for the holiday shopping season.
The world's largest retailer, based in Bentonville, Arkansas, has matched prices of local store competitors but hadn't followed moves by other retailers like Best Buy or Target to match prices of online rivals. It said it has been testing the strategy in certain markets and is trying to figure out whether to go ahead.
The strategy comes as Wal-Mart is trying to rev up sluggish sales in the U.S. but it could also erode profits.
A Wal-Mart spokeswoman says many store managers have matched online prices for customers on a case-by-case basis.
The move was first reported by The Wall Street Journal on Thursday.
UNDATED (AP) -- Microsoft is looking to challenge Apple and Google with its own system for consolidating health and fitness data from various fitness gadgets and mobile apps. Microsoft is also releasing a $199 fitness band to work with this system.
As more athletes and recreationalists track their fitness, a chief frustration has been the inability to bring data from one gadget into an app made by a rival. As a result, nutrition information might reside in one place, while data on calories burned might be in another. Consolidating data gives users and health professionals a bigger picture on health.
Microsoft Health follows the launch of Apple's HealthKit in September and Google Fit earlier this week. Unlike rival systems, Microsoft Health will work with competing phones, not just those running Windows.
MADRID (AP) -- Spain's parliament has approved new intellectual property laws that allow news publishers to charge aggregators each time they display news content in search results.
The law goes into effect Jan. 1 but does not specify how much aggregators like Google News could be charged. Spain's AEDE group of news publishers had lobbied for what is known as the "Google Tax" but has not provided specifics.
Google Inc.'s Spanish division said Thursday it was disappointed with the outcome and will work with Spanish news publishers to help them increase income.
Google last year agreed to help French news organizations increase online advertising revenue and fund digital publishing innovations to settle a dispute there over whether it should pay for news content in its search results.
BEIJING (AP) -- Chinese computer maker Lenovo Group has completed its acquisition of Motorola Mobility from Google Inc. in a move aimed at becoming a global smartphone brand.
Lenovo said it completed the $2.9 billion purchase on Thursday, adding to a flurry of acquisitions and initiatives aimed at transforming the world's biggest maker of personal computers into a major player in wireless computing.
Google bought Motorola Mobility in 2012 for $12.4 billion but appeared to decide quickly the purchase was a mistake. It sold its set-top operations to Arris Group Inc. for $2.35 billion and its smartphone assets, along with some 2,000 patents, to Lenovo.
Lenovo chairman Yang Yuanqing said when the purchase was announced in January that it would help transform Lenovo into a global competitor in smartphones.
The Good LifeCelebrating the events, adventures and activities that represent "The Good Life" in the NewsChannel 9 viewing area.
SideroadsTake a ride with Brian Smith to explore the unique people and places to be found along the Sideroads of the NewsChannel 9 viewing area.
Road TrippinCome Road Trippin' with us and see all the great sites in your area!
Closings and DelaysThese are the latest School and Business Closings reported to NewsChannel 9. If you see errors or need to add a school or business, call 423-757-7320.
This N ThatLearn about the latest in community affairs and great events with Brian Smith on This 'N That.
Educator of the WeekNominate now for Educator Of The Week!
Deaf & Hard of HearingInformation provided to NewsChannel 9 by members of the Deaf and Hard of Hearing Community.
Sponsored EventsCheck Back Often for NewsChannel9 Sponsored Events!