Tonight: Mostly cloudy with a few scattered showers late. Lows near 60.
A better chance of rain arrives by Tuesday, along ... More...
User Burnout Could Threaten Twitter's Prosperity
By Ryan Nakashima, AP Business Writer
AP File Photo: Megan Fox left nearly a million followers dangling when she checked out of Twitter in January, explaining that “Facebook is as much as I can handle.” Twitter burnout among celebrities, athletes and shameless self-promoters poses a risk to the company and its investors as Twitter Inc. prepares for its Thursday, Nov. 7, 2013 initial public offering.
LOS ANGELES (AP) -- They loved it. Now they hate it.
A growing number of celebrities, athletes and self-promoters are burnt out and signing off of Twitter. Many have gotten overwhelmed.
Some people built big audiences on the short messaging service only to have their followers turn against them. Others complain that tweets that once drew lots of attention now get lost in the noise.
As Twitter Inc. prepares to go public this week, the company is selling potential investors on the idea that its user base of 232 million will continue to grow along with the 500 million tweets that are sent each day. The company's revenue depends on ads it inserts into the stream of messages.
But Wall Street could lose its big bet on social media if prolific tweeters lose their voice.
Evidence of Twitter burnout isn't hard to find. Just look at the celebrities who - at one time or another - have taken a break from the service. The long list includes everyone from Alec Baldwin to Miley Cyrus to "Lost" co-creator Damon Lindelof.
Actress Jennifer Love Hewitt lamented "all the negativity" she saw on the service when she quit, temporarily, in July. Actress Megan Fox left nearly a million followers dangling when she checked out in January, explaining that "Facebook is as much as I can handle." Pop star John Mayer deleted his account in 2011, saying Twitter absorbed so much of his thinking, he couldn't write a song.
"I was a tweetaholic," he told students during a talk at the Berklee College of Music.
If Twitter turns off celebrities who have a financial incentive to stay in close contact with fans, how can the company prevent average users from becoming disenchanted?
For some users, Twitter tiredness sets in slowly. At first, they enjoy seeing their tweets of 140 characters or less bounce around the Web with retweets and favorites. But new connections soon get overwhelming. Obligation sets in - not only to post more, but to reply to followers and read their tweets.
Many users conclude that Twitter is a time-sucking seduction and turn away. One who calls herself patrilla$$$thrilla excitedly tweeted "first tweet, wocka wocka" just after she joined in July.
On Wednesday, 161 tweets and 27 followers later, the romance was over. She quit to "fully enjoy the little details in life I miss because I'm too busy here," she tweeted.
The cacophony creeps into everyday life. Twitter fanatics tweet from the dinner table, during a movie, in the bathroom, in bed. Vacations can seem like time wasted not tweeting.
The over-doers suffer from a "fear of missing out" (or FOMO), says Tom Edwards, vice president at themarketingarm, a Dallas-based advertising agency. "Managing our virtual personas, including all of the etiquette that comes with, can be tiresome, especially for those with large followings."
It happens -even to people who ought to know better. Just ask Gary Schirr, an assistant professor who teaches a course on social media at Radford University.
In August, while vacationing on a beach, Schirr felt a pang of withdrawal because he had stopped tweeting to his 70,000-plus followers. Then he saw an old condemned house about to be washed away and posted a photo to Facebook and Twitter. He felt relieved when the likes and retweets rolled in.
"You feel forgotten if you're not out there," he says. "It's another sign of addiction. You feel bad if you don't tweet."
Prolific tweeters stay engaged partly because there are real benefits to a big following, which usually requires tweeting a lot.
Journalists who have large Twitter followings have used them to land better-paying jobs because every click on stories can make more money for their new employer. Actors can land roles on TV or the movies if their digital audience is expected to tag along.
Matt Lewis, a columnist with The Week magazine, says his Twitter following is like "portable equity" that gave him an edge over more established writers earlier in his career. He's now got nearly 33,000 followers.
Even so, one of Lewis' more popular stories is titled "Why I hate Twitter." It goes into why the social network became, for him, "a dark place" overrun by "angry cynics and partisan cranks." He became demoralized by the criticism, but he couldn't pull himself away.
"It's also like a prison. You can't check out," he says.
Today, Lewis rarely interacts with his followers and hopes the service will come up with new ways to filter out the hate tweets. "Why should I be harassed if I look at my (at) button?" he says.
But he remains amazed at how Twitter has helped him reach new readers, and after some 67,000 tweets, he isn't giving it up.
Others find that as more people join the service, the deluge of tweets can drown out individual voices.
So says Bob Lefsetz, a music industry analyst who writes an email column titled the Lefsetz Letter.
Twitter, he wrote in July, is "toast." "Over. Done. History." His follower count isn't rising as quickly as before, although it's still a respectable 57,000-plus. And his tweets don't see as much action as in the past, which he attributes to too many people tweeting "too much irrelevant information."
"In the old days, I'd get 20 retweets. Now I'll get none," Lefsetz says. "It makes me not want to play."
Along with the potential for burnout, there's also the risk that Twitter becomes uncool to the younger generation, especially when services such as Pinterest and Instagram are a tap away.
Devon Powers, an assistant professor of communications at Drexel University, says many of her students have moved on to Snapchat. But there can still be pressure to keep up with the other services.
"There's all these new obligations to update and report and check in," she says. It can make dropping offline feel like a relief.
"If I get really busy, the first thing I stop doing is checking Twitter," she says. "I'm living my life. I'm not having a commentary about it."
Follow Ryan Nakashima on Twitter at https://twitter.com/rnakashi
More Business News
Last Update on April 21, 2014 07:28 GMT
BEIJING (AP) -- Asian stocks were mixed today in light trading after Japan reported a jump in its trade deficit and investors looked ahead to economic data this week from China and Korea.
Investors are waiting for the preliminary version of HSBC Corp.'s survey of Chinese manufacturing due out Wednesday for signs of whether an economic slowdown has bottomed out.
Benchmark crude oil fell but remained above $104 a barrel. The dollar gained against the yen and was flat against the euro.
ECONOMY-THE DAY AHEAD
Business events and economic reports scheduled for the coming week
WASHINGTON -- There's only one major economic report due out today. It's the leading indicators for March from the Conference Board.
On Tuesday and Wednesday, housing will be the focus of two reports. The National Association of Realtors will release existing home sales for March tomorrow. And on Wednesday, the Commerce Department will release new home sales for March.
The government will report the weekly jobless claims on Thursday. Also, the Commerce Department will release the durable goods numbers for March. And Freddie Mac will report weekly mortgage rates.
NEW YORK (AP) -- A quarterly survey from the National Association of Business Economics finds that rising costs for materials and labor appear to be pressuring businesses.
During the first quarter of the year, 31 percent of businesses surveyed reported higher material costs. That's more than double the 15 percent that saw costs rise in the previous survey. Thirty-five percent of respondents reported rising wages and salaries at their businesses in the past three months, up from 23 percent in January.
Yet those who said they raised the prices they charge in the past three months remained unchanged at 20 percent.
The survey of 72 members was conducted between March 18 and April 1.
The survey findings say it appears businesses weren't able to "pass on costs increases, resulting in increased pressure on margins."
UNDATED (AP) -- Providence, R.I. is suing dozens of Wall Street banks and other financial companies over high-frequency trading.
The suit says stock exchanges, investment banks and others defrauded investors by manipulating market data in favor of split-second stock-trading firms.
The suit's defendants include the Nasdaq Stock Market and the New York Stock Exchange; major banks such as JPMorgan Chase, Goldman Sachs and Citigroup; and trading firms including Chopper Trading and Jump Trading.
The lawsuit comes amid heightened government scrutiny into whether advantages in computer hardware and placement enable some to get millisecond timing advances on trades.
The federal complaint was filed Friday in New York on behalf of investors who traded stocks in the U.S. since April 18, 2009.
GENERAL MILLS-LEGAL TERMS
NEW YORK (AP) -- General Mills is scrapping a controversial plan to strip consumers of their right to sue the food company.
The company, which owns Cheerios, Progresso and Yoplait, had posted a notice on its website notifying visitors that using the company's websites or engaging with it online in a variety of other ways meant they would have to give up their right to sue.
The Minnesota-based company said that people instead would have to resolve disputes through informal negotiation or arbitration.
The change was widely denounced on social media after The New York Times first reported it Wednesday. General Mills said in a statement emailed to media outlets late Saturday that it would revert back to its previous legal terms.
TOKYO (AP) -- Japan's trade deficit surged nearly 70 percent to a record 13.75 trillion yen ($134 billion) in the last fiscal year as exports failed to keep pace with surging costs for imported oil and gas.
The Finance Ministry reported Monday that exports in the year that ended March 31 rose 10.8 percent over the year before to 70.8 trillion yen ($690.5 billion) while imports climbed 17.3 percent to 84.6 trillion yen ($825 billion).
Resource-scarce Japan's costs for imports of energy have soared since the March 2011 disaster at the Fukushima Dai-Ichi Nuclear Plant led to the closures of all of its nuclear reactors for safety checks.
Meanwhile, a weakening of the Japanese yen last year further pushed costs for all imports higher, while exports have risen only modestly.
BEIJING (AP) -- Global and Chinese automakers are looking to the Beijing auto show to help boost sales in a slowing, intensely competitive market.
Brands from General Motors Co. to Chinese SUV maker Great Wall Motors are unveiling new and restyled sedans, sport utility vehicles and other models at Auto China 2014 this week.
China is the world's biggest auto market, with 17.9 million vehicles sold last year. But sales growth is forecast to slow from last year's 15.7 percent to 8 to 10 percent this year. And competition is intense, with global automakers jostling with 25 local brands for sales.
Ambitious domestic brands such as Chery Ltd. are losing ground to foreign rivals. Sales by Chinese independent brands shrank 2.6 percent from a year earlier in the first quarter.
WASHINGTON (AP) -- The State Department is giving federal agencies more time to review the Keystone XL pipeline before deciding whether to issue a permit.
That could push a decision about the controversial oil pipeline until after the midterm elections in November.
The State Department is citing a recent decision by a Nebraska judge that overturned a state law that allowed the pipeline's path through the state. The State Department says that created uncertainty and ongoing litigation.
The government is not saying how much longer the review will take. But it says the process isn't starting over.
The pipeline has become a politically fraught issue. Republicans criticize President Barack Obama for taking too long to decide. The State Department has jurisdiction because the pipeline would cross the border between the U.S. and Canada.
WASHINGTON (AP) -- A study paid for by the federal government says biofuels made from the leftovers of harvested corn plants are worse than gasoline for global warming in the short term.
The research published in the journal Nature Climate Change challenges the Obama administration's conclusions that biofuels are a much cleaner oil alternative and will help fight climate change.
The study is being criticized by the biofuels industry and Obama administration as flawed.
Corn residue is one of the most promising ways to make cellulosic biofuels. Biofuels have struggled to reach the volumes required by law.
The administration and biofuel supporters claim biofuels are better for the environment than are gasoline and corn ethanol.
A 2007 law requires that they release 60 percent less carbon than gas to qualify as renewable fuel.
DETROIT (AP) -- Government documents show that General Motors waited years to recall nearly 335,000 Saturn Ions for power steering failures despite getting thousands of consumer complaints and warranty repair claims.
Additionally, the National Highway Traffic Safety Administration didn't seek a recall of the 2004-2007 compact cars even though it opened an investigation more than two years ago. The government's auto safety watchdog found the problem caused 12 crashes and two injuries.
The documents, posted on the NHTSA's website Saturday, show yet another delay by GM in recalling unsafe vehicles. It's also another example of government regulators reacting slowly to a safety problem despite being alerted by consumers and the company's warranty data.
GM and NHTSA were criticized for their response to a deadly ignition-switch problem in more than 2.6 million small cars.
NEW YORK (AP) -- Kraft Foods is recalling 96,000 pounds of its Oscar Mayer wieners because they may mistakenly contain cheese.
The U.S. Department of Agriculture's Food Safety and Inspection Service said Sunday that packages of Kraft's "Oscar Mayer Classic Wieners" may instead contain the company's "Classic Cheese Dogs."
The agency says the product labels are incorrect and do not reflect the ingredients associated with the pasteurized cheese in the cheese dogs. Those products were made with milk and the known allergen is not declared on the label.
It said the problem was discovered by a consumer who notified Kraft on Friday. The company alerted the USDA the following day, according to the statement.
WASHINGTON (AP) -- A new government report says the Internal Revenue Service audits less than 1 percent of large partnerships, and that's drawing criticism from Congress.
The Government Accountability Office says the number of large businesses organized as partnerships has more than tripled since 2002, yet hardly any get close scrutiny by the IRS. In 2012, only 0.8 percent were subjected to field exams in which agents do a thorough review of books and records.
The GAO defines large partnerships as those with more than 100 partners and more than $100 million in assets.
Democratic Sen. Carl Levin of Michigan says many of the largest hedge funds and private equity firms are escaping IRS scrutiny.
The report says the audit rate has been persistently low since at least 2007.
The Good Life
Celebrating the events, adventures and activities that represent "The Good Life" in the NewsChannel 9 viewing area.
SideroadsTake a ride with Don Welch to explore the unique people and places to be found along the Sideroads of the NewsChannel 9 viewing area.
Road TrippinCome Road Trippin' with us and see all the great sites in your area!
Closings and DelaysThese are the latest School and Business Closings reported to NewsChannel 9. If you see errors or need to add a school or business, call 423-757-7320.
Educator of the WeekEach week WTVC will profile a teacher in Southeast Tennessee and acknowledge their part in the advancement of the education of their students and the contributions to their profession.
Deaf & Hard of HearingInformation provided to NewsChannel 9 by members of the Deaf and Hard of Hearing Community.
Sponsored EventsCheck Back Often for NewsChannel9 Sponsored Events!