Arcade Marketing Helps Customers Sample Products Worldwide
By: Latricia Thomas
Every time you flip through your favorite magazine, a piece of Chattanooga handiwork may catch your eye. "We do a lot of fragrances for L’oreal and a lot of cosmetics for Avon and Mary Kay," says Chip Gatlin with Arcade Marketing.
Their miniature makeup samples start inside their Amnicola Highway plant. That's where the 200 employees take perfume, makeup and moisturizers test them and help customers critique them in their own homes. “We are trying to produce an exact sample of what we would buy in the store,” Gatlin explains.
The process starts on the press where the colorful cards are turned out in mass. Some hold eye shadow, others show off lipstick, blushes, or perfumes.
Darlene Woods makes sure the samples are spotless before the next part of the process. She says, “when I'm at the store and I see a magazine and I say ‘Oh my God that's what we do,’ Yes, I love to see our products in the stores.”
But before they can show up in stores, the samples are attached to cards to be sent to magazines or mailboxes using a technology that only Arcade can offer.
“We're unique in this business the only company that produces labels the way we do,” says VP Charles Scarboro. Beauty pods are their newest novelty, allowing customers to pack more product into their piece of the magazine, that's made right here in Chattanooga at Arcade Marketing. “Most of the time when I tell them I work at Arcade,” Gatlin says, “They think we make pinball machines. But it’s far from it.”
To find out more about Arcade Marketing, click here to visit their website.
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