Hixson Company Creates Ribbons and Bows, Oh My
From solids to stripes, polka dots and prints, you can find just about any pattern you prefer in the Hixson Ribbons and Bows Oh My facility. "There's a communal gasp in the room, says owner Shalin Tejani. Wait, they do what in ribbon? They do how many yards a day?"
The owners of Ribbons and Bows Oh My are used to that reaction. But when people realize how hot of a commodity their ribbon really is... "They walk in and they see our floor and they see 2.5 million yards of ribbon at any time and they say 'Oooh this is what you do.'"
It all starts with solid grosgrain ribbon that gets sent to the stock room where the 250 stock prints or custom prints are printed on a specialty paper with specialty ink. When we move it to our ribbon printers, Tejani explains, we run those on 420 degrees and apply pressure that actually releases the ink. Then the ink can go from a dry status into a liquid state and it actually dyes the ribbon."
Chevron may be the most popular print, but the possibilities are positively endless. We have an onsite graphic designer who can take a design and turn it into ribbon reality, Tejani says.
They even put the Newschannel 9 team front and center on a spool of ribbon. From there, whether its a self-portrait or a printed paisley, the ribbon is cut, spooled and sent to the shelf. Every day we have someone walk through the door and say, I never knew where you folks where. I've heard about it, ordered online but I'm so excited to find out you are right here in Chattanooga," says employee Clark Houck.
But by far, this company's most substantial sales come from afar. We are one of the top online retailers of ribbon in the world. We like to consider ourselves a mini-Amazon since we are here in Chattanooga, a ribbon Amazon."
They are a colorful company that's trying to build their brand one batch of bows at a time. Last month alone we shipped to all 50 states and six continents, Tejani says, so if only penguins could use ribbon we'd knock out that 7th continent."
Click here to find out more about Ribbons and Bows Oh My.
By: Latricia Thomas
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