Made in East Ridge: Packages for Popular Products
By: Latricia Thomas
Inside a former bowling alley on Ringgold Road, some of the most popular products on the market get their household hue "They have no idea," owner Hilda Murray says about those who buy these products. "It doesn't have made by TPC on the package."
You probably recognize one of TPC's finished products bearing the names of Jack Daniel's, Victoria's Secret, and Starbucks. They are a far cry from how they start out in the East Ridge warehouse. "There will either be flat sheets or we get them in rolls," General Manager Vince Cundari says. "We run them through our sheeting department and we sheet them down to the size we want for that job."
From the right size to the critical color, next it's on to the press. "In each unit we can put a separate color, Cundari says. "The sheets come through and one unit at a time it's laying color on top of color until we come up with a sheet."
Once the printing is perfect, it's time for embossing and then die cutting. That's where an intricate design is first made into a pattern, and then loaded into the massive machine to make a custom shape for each package. Down the line the packages go, picking up the proper creases along the way, ready for the products that will soon grace these boxes.
"Most people feel like the boxes fall out of the heavens, but as you've seen by going through here, it's a pretty complicated process," Hilda Murray says.
Complicated but crucial, for this growing local business and the big-name companies it serves. Murray says, "our packaging is the sales banner for the brand."
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