Sovee Smart Engine Connects Companies to Customers Worldwide
By: Latricia Thomas
A Chattanooga company is helping their clients connect with customers around the world by speaking their language. That’s 50 plus languages to be exact. Their claim to fame is a smart technology that can translate almost anything, almost instantly.
The Chattanooga company created smart-engine technology to instantly translate websites, videos, you name it, for clients across the globe. “You can have someone in Germany typing in German, someone in France, seeing it in French,” says Dr. Steve Steele. “At the same time, someone in Latin America is seeing it in Spanish and someone in Brazil is seeing it in Portuguese and someone in America is seeing it in English."
Programmers and designers create Sovee's technology but their on-site translators check it for accuracy. That helps their smart engine not only translate but remember the nuances of complicated languages like Mandarin, where each word has four tones. “Each of those tones has a different meaning,” Dr. Steele explains. “So one word could mean mother-in-law and that same word with a slightly different tone is donkey." That’s a mistake that Sovee wants to make sure their clients don't make. “It doesn't matter how smart the engine gets,” says Korean translator Ellen Moon, “we still have to touch them and make sure it fits the context and the region."
And while they serve businesses like Trump Hotels, Bank of America and the LPGA, Sovee also serves the community by giving as much of their profits as possible to charitable organizations. “We are building technology that can impact the world but then using the proceeds of that technology to change the world,” Dr. Steele says, “to make it better.”
For more information on Sovee, click here to visit their website.
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