Thinking Media: Made in Chattanooga
By: Latricia Thomas
no secret that tech companies are the next big thing in Gig City. And
in this classroom at Chattanooga Girls Leadership Academy, the engineers
of tomorrow are learning from the entrepreneurs of today thanks to
Eighth grade students are testing out Thinking
Media's newest software, the Learning Blade. Dr. Elaine Swafford,
director of CGLA, says "it helps them figure out how to problem solve
other than check A, B, C or D."
"Being an architect or a
civil engineer, we're trying to introduce kids to different kinds of
career paths that might be available to them," explains Sheila
Boyington. She and her husband Dane started the E-learning company 15
years ago in Chattanooga. "I think that's a surprise to people," Sheila
says, "because a lot of technologies are developed in Silicon Valley or
the metropolitan market but we really hit on a niche market."
Media's last product was such a huge success. ACT bought the rights and
now hundreds of job applicants use it at career centers across the
country. "We have people who have been out of school many, many years,"
Dane Boyinton says. "These people need to refresh their skills so they
are better at their math and reading skills."
So how do you make a
software program that catches the eye of one of the most popular
testing organization in the world? "It normally takes about a year to
develop something in this area," Dane says. "We actually employ a team
of people and we have 15 to 20 people working on this right now. That
includes writers and programmers and graphic designers."
whether it's in that CGLA classroom, or the computer lab at the career
center, Thinking Media is always trying to THINK of their next big idea
to develop right here in Chattanooga. "This is kind of the American
dream," Sheila says. "You can think of something, you can create it and
make it happen."
For more information on Thinking Media, click here to visit their website.
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