Thursday, June 19 2014, 06:13 PM EDT
Campaign Wants Women to Stop Saying "Sorry" So Much
A new Pantene commercial is asking the question, "Why are women always apologizing?"
And it's gaining LOTS of attention.
We talked to women about WHY saying sorry has become a habit.
Everyone we talked to admitted to saying it multiple times a day.
Some even confessed they say sorry for absolutely no reason, just to be nice.
Research DOES show that women routinely apologize more than men do.
Experts say just SAYING the word "sorry" can have a big impact in how a woman is perceived.